1. Profile information
Profile information, such as your name and email address.
How we may use this information
We may use this information to set up and authenticate your account on the App. The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you.
We may use this information to communicate with you, including sending service-related communications. The processing is necessary for the performance of a contract with you.
We may use this information to send you unsolicited marketing communications in accordance with your preferences. We will only use your personal information in this way to the extent you have given us consent to do so.
Recipients of this information
We may share this information with:
● our customer support management platform providers, Square Talk Ltd, Language IO, Inc. and Salesforce.com, Inc in order to process any support requests or queries that you send to us;
● our customer support management integration provider, Zapier, Inc, in order to connect and transfer data between our customer support management platform providers.
2. Age and family history
Age and family history, such as the year you were born and the number of children you have had.
How we may use this information
We may use this information to personalise certain features of our Apps, such as the exercise routines recommended for you when you use Elvie Trainer. The processing is necessary for our legitimate interests, namely tailoring our products and Apps to you.
3. Usage information
Usage information, such as the time for which you use our products, your results when you use our products, any issues experienced when you use our products and any other information generated by the products about how you use our products.
How we may use this information
We may use this information to provide the functionalities of the Apps that allow you to monitor and view statistics about your use of the products. The processing is necessary for the performance of a contract with you.
We may use this information to analyse how our products perform, to fix issues with our products and Apps, to improve our products and Apps and develop new products and services. The processing is necessary for our legitimate interests, namely improving our products and services, dealing with any errors in our products and services and developing new products and services.
4. Your preferences and subscriptions
Your preferences and subscriptions, such as your preferences about how the App is displayed, whether you have subscribed to any newsletters and your preferences set for notifications and marketing communications.
How we may use this information
We use this information to customise how the Apps are displayed, the content available through the Apps, and to provide notifications, send news, alerts and marketing communications where you have asked us to do so, or where you have consented. The processing is necessary for our legitimate interest, namely tailoring our products to our users and ensuring the user receives the correct marketing and other communications.
We use this information to ensure that we comply with our legal obligation to send only those marketing communications which you have requested or to which you have consented. The processing is necessary for compliance with a legal obligation to which we are subject.
Recipients of this information
We may share this information with:
● our marketing and customer data platform provider, Ometria Limited, in order to send personalised marketing and service-related communications.