Smart tech for Smart Bodies™
The gaslighting of modern motherhood
All too often, society downplays, dismisses, or even gaslights the transformative effects of motherhood on women’s lives—known as matrescence—leading to tragically predictable consequences:
*Motherly’s 2021 State of Motherhood Survey
Technology in service of matrescence
Matrescence, like adolescence, is a smart process that transforms your body for a new life stage—motherhood. Over 2-3 years (not 6 weeks), it changes women physically, hormonally, mentally, and socially.
Award-winningsmart tech
Women are done with clunky design and pink spin-offs. They want state-of-the-art tech that genuinely solves the challenges of motherhood and matrescence.
For life giving Smart Bodies™
In many ways, matrescence is like a superpower—a genius rewiring of your brain and body that boosts empathy, resilience, and multitasking. But it's not without its challenges. The effects on pelvic floor health, for example, can be devastating.
The original Femtech taboo-breaker
We burst onto the scene in 2013, with the taboo-busting Elvie Trainer that finally let women take charge of their pelvic floor recovery from the comfort of their own homes.
The original fully in-bra breastpump
In 2018 we launched Elvie Pump at London Fashion Week, completely revolutionizing how women thought about breast pumping. Suddenly, pumping could fit into women’s lives—not the other way around.
And finally, a baby product designed by a Femtech
Built for modern parenting, Elvie Rise transforms into a bassinet without waking your baby, giving postpartum moms (and partners) the hands-free, guilt-free time back they need and deserve.
Smart tech for Smart Bodies™
Respect without judgement
Although our core mission is to empower women, we believe that anybody who can use our products should feel empowered to use them, whether they identify as women or not.
SMALLEST¹.
Product depth vs. the top 5 best-selling electric breast pumps in the US, UK, Germany and France (Sales data from Q2 2021 to Q2 2022).
QUIETEST²
Acoustic testing in maximum expression mode vs. the top 15best-selling electric breast pumps in the US, UK, Germany and France (Sales data from Q2 2021 to Q2 2022).
SMARTEST³
Number of app features available to control, monitor and track usage vs. the top 5 best-selling electric breast pumps in the US, UK, Germany and France (Sales data from Q2 2021 to Q2 2022).
⁴Elvie Stride 2 - 'Better fit, Better feel, Better flow’