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Smart tech for Smart Bodies™

The gaslighting of modern motherhood

All too often, society downplays, dismisses, or even gaslights the transformative effects of motherhood on women’s lives—known as matrescence—leading to tragically predictable consequences:

*Motherly’s 2021 State of Motherhood Survey

Technology in service of matrescence

Matrescence, like adolescence, is a smart process that transforms your body for a new life stage—motherhood. Over 2-3 years (not 6 weeks), it changes women physically, hormonally, mentally, and socially.

Award-winningsmart tech

Women are done with clunky design and pink spin-offs. They want state-of-the-art tech that genuinely solves the challenges of motherhood and matrescence.

For life giving Smart Bodies™

In many ways, matrescence is like a superpower—a genius rewiring of your brain and body that boosts empathy, resilience, and multitasking. But it's not without its challenges. The effects on pelvic floor health, for example, can be devastating.

The original Femtech taboo-breaker

We burst onto the scene in 2013, with the taboo-busting Elvie Trainer that finally let women take charge of their pelvic floor recovery from the comfort of their own homes.

An in-bra trailblazer

Launched in 2018 at London Fashion Week, Elvie Pump completely revolutionized how women thought about breast pumping. Suddenly, pumping could fit into women’s lives—not the other way around.

And finally, a baby product designed by a Femtech

Built for modern parenting, Elvie Rise transforms into a bassinet without waking your baby, giving postpartum moms (and partners) the hands-free, guilt-free time back they need and deserve.

Respect without judgement

Although our core mission is to empower women, we believe that anybody who can use our products should feel empowered to use them, whether they identify as women or not.