Smart tech for Smart Bodies™
The gaslighting of modern motherhood
All too often, society downplays, dismisses, or even gaslights the transformative effects of motherhood on women’s lives—known as matrescence—leading to tragically predictable consequences:
*Motherly’s 2021 State of Motherhood Survey
Technology in service of matrescence
Matrescence, like adolescence, is a smart process that transforms your body for a new life stage—motherhood. Over 2-3 years (not 6 weeks), it changes women physically, hormonally, mentally, and socially.
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Women are done with clunky design and pink spin-offs. They want state-of-the-art tech that genuinely solves the challenges of motherhood and matrescence.
For life giving Smart Bodies™
In many ways, matrescence is like a superpower—a genius rewiring of your brain and body that boosts empathy, resilience, and multitasking. But it's not without its challenges. The effects on pelvic floor health, for example, can be devastating.
The original Femtech taboo-breaker
We burst onto the scene in 2013, with the taboo-busting Elvie Trainer that finally let women take charge of their pelvic floor recovery from the comfort of their own homes.
An in-bra trailblazer
Launched in 2018 at London Fashion Week, Elvie Pump completely revolutionized how women thought about breast pumping. Suddenly, pumping could fit into women’s lives—not the other way around.
And finally, a baby product designed by a Femtech
Built for modern parenting, Elvie Rise transforms into a bassinet without waking your baby, giving postpartum moms (and partners) the hands-free, guilt-free time back they need and deserve.
Smart tech for Smart Bodies™
"When I discovered the Elvie Single Breast Pump, it changed my pumping experience completely. I wish I had discovered it sooner."
"The bulky designs and battery packs of most breast pumps seriously curtail a nursing mother's mobility. Not so with the Elvie Stride."
"The Elvie Pump can be used unobtrusively by women while they're at work, whether at meetings in an office environment or elsewhere."
"It's lighter, slimmer and quieter than competitors, allowing mums to discreetly pump while performing daily activities."
Respect without judgement
Although our core mission is to empower women, we believe that anybody who can use our products should feel empowered to use them, whether they identify as women or not.